We’re reimagining the freezer pop with meaningful protein, bold flavors and a ridiculously refreshing frozen experience.
Shelf stable. Freeze at home. Crush your GOALS.
THE IDEA
Shelf stable until you’re ready. Freeze it. Crush it.
1
STORE IT
Keep GOALS in the pantry until you’re ready.
2
FREEZE IT
Pop it in the freezer until frozen.
3
CRUSH IT
Squeeze and crunch the pouch to create the slushy texture.
4
EAT IT
Tear it open and enjoy.
IN DEVELOPMENT
Built around better goals.
8–12g Protein Target
Meaningful protein in every serving.
Fruit Forward
Bright, refreshing flavors—not another protein shake.
Freeze at Home
Store it. Freeze it when you’re ready.
Texture Obsessed
Developing a smooth, semi-frozen experience without chalkiness or grit.
Product specifications in development and subject to change.
FLAVORS IN DEVELOPMENT
Goals should taste good.
Strawberry Lemonade
Bright • tart • refreshing
Orange Creamsicle
Nostalgic • citrusy • smooth
P.O.G.
Passion Fruit • Orange • Guava
Watermelon Chamoy
Juicy • tangy • a little kick
Protein shouldn’t belong exclusively to gym culture. There are workout goals. Work goals. Parenting goals. Adventure goals. Summer goals. And sometimes the goal is just making it through Tuesday. We’re building GOALS for all of them.
OUR STORY
We’ve spent years helping great ideas make it to the screen. Now we’re building one of our own.
GOALS was founded by longtime television producers who spent years working alongside entrepreneurs and emerging consumer brands, including producing for Shark Tank. Now we’re building a frozen snack brand of our own.
GOALS is an independent company and is not affiliated with or endorsed by Shark Tank, ABC or its related companies.
PARTNERS
Let’s build something cool. Literally.
We’re currently working with ingredient, formulation, manufacturing and packaging partners to bring GOALS to life. If you’re building something interesting in functional food, we’d love to hear from you.
Work With GOALS
We’re still in the kitchen. Be first to know what comes out of the freezer.